Despite a challenging year, outdoor advertising researchers at MOVE (an organization that measures outdoor advertising visibility) report a 1.8% increase in audience growth.

As the COVID-19 situation gradually normalizes and restrictions are gradually eased, urban audiences are starting to make a comeback. We can feel it in the traffic on the streets, in the queues at the store, in the parks and even on the intercity road network. Despite the winter temperatures, more and more people are longing to return to a normal lifestyle, and this is completely understandable.