A large-scale study by the American Outdoor Advertising Association shows some surprising benefits that the pandemic has brought to the industry. And indeed – although digital devices have become even more firmly embedded in our daily lives, more and more people are sharing the exhaustion of screens. The outdoors, walks, meetings with people and travel are becoming more tempting than ever, and a large part of consumers admit that they would gladly spend more time outside the home. Not only that, but they have even started to notice outdoor advertising campaigns much more often than before the pandemic.