We previously shared with you when and how you can integrate a QR code into your advertising campaign. (If you missed that post, you can see it here)

Today we are once again paying attention to this advertising element, as we are noticing its increasing effectiveness. A recent study conducted by Shopper Media shows that QR codes are increasingly successfully integrated into the daily lives of each of us. The study indicates that 8 out of 10 consumers regularly use QR codes, which is a remarkable progress compared to their number a few years ago.

Marketers are increasingly using QR codes in advertising campaigns, thus allowing customers to deepen their relationship with the brand, learn more about the products it offers, and even try out products and services through virtual experiences.