One of our favorite aspects of so-called outdoor advertising is its informative value. Undoubtedly, each campaign pursues different goals, but in addition to profit, in the last year we have witnessed the important role that billboards and other outdoor advertising media have played as a source of valuable information related to the health of each of us. Many of them not only reminded of important safety measures, but also united us, encouraged and encouraged us to continue to “fight” together to control a pandemic that has changed the lives of a huge part of the population around the world.

In a large-scale study conducted by the American Outdoor Advertising Association, 71% of surveyed consumers said that these messages helped them feel safer and better informed during the coronavirus pandemic.