Digital saturation continues to be felt by a large portion of the population. To compensate for the hours spent in […]

One of our favorite aspects of so-called outdoor advertising is its informative value. Undoubtedly, each campaign pursues different goals, but […]

According to the latest survey by the American Outdoor Advertising Agency (OAAA), in the last few months, advertising campaigns have […]

We previously shared with you when and how you can integrate a QR code into your advertising campaign. (If you […]

For almost a month now, at the initiative of the Mayor of Sofia, Yordanka Fandakova, the Sofia Municipality’s Public Health […]

Colleagues from the American Outdoor Advertising Association have conducted a study to track the level of awareness among consumers contributed […]

A study conducted by the American Outdoor Advertising Association lists grocery stores and highways as the most frequent places to […]

Drastic changes in lifestyle and communication have brought with them significant changes in audience behavior. As a result, over 90% […]

Four out of ten passersby (39%) have noticed an outdoor advertisement that directs them to a nearby store, restaurant or […]

In recent years, hyperlocal outdoor advertising has been gaining serious popularity around the world, and increasingly in Bulgaria. The pandemic […]

Whether life after Covid-19 will be the same as before Covid-19 is still too early to say. What can be […]

Outdoor advertising is not just effective in itself. It is the most effective offline channel for reinforcing advertising in other […]