Drastic changes in lifestyle and communication have brought with them significant changes in audience behavior. As a result, over 90% of people in the last year have made purchases from brands unknown to them until now, discovering new products and brands that can be relied on. At the same time, over 85% of consumers have been disappointed by well-known companies, which, however, have failed to adapt to the newly created environment and have not justified their trust (with product availability, deliveries, service during a pandemic, etc.).

As a result of the pandemic:
???? 95% of consumers have already turned to and built relationships with new brands;
???? 61% of people are now more likely to consider the extent to which they trust a given brand, and for 81% this is a decisive factor in making a purchase.

Building a strong brand that earns trust is a complex task that requires the use of various channels and platforms. Here’s how much trust they enjoy among consumers: