QR codes in static advertising media – why are they needed?

QR codes and other types of contactless interactive elements in outdoor advertising campaigns are a key indicator for engaging the attention of the new generation of consumers. Although we are observing an increasing digitalization of advertising media, the majority of them (not only in Bulgaria, but also around the world) are still static.

The use of QR codes in outdoor advertising is becoming increasingly popular for several reasons, including their potential for data analysis. Based on various studies, it can be concluded that about 30% of consumers use such codes weekly, and this trend is growing. It is precisely for this reason that adding such a component to a static advertising medium can significantly increase the chance of success for advertisers.

And here are some ideas on how to use a QR code in your advertising