BILLA

The point-of-sale communication with the consumers is a marketing instrument with proven effectiveness.

Take advantage of the advertising possibilities in the most popular commercial chain in Bulgaria. The facts about Billa are impressive:

• 56 supermarkets, situated at convenient key locations in the bigger towns and cities. The opening of new 10 supermarkets is forthcoming!
• monthly traffic of nearly 2 900 000 buyers!
• solvent audience – the average value of the purchase is among the highest in Bulgaria.

The researches confirm the power of such communication channel – over 70% of the purchase decisions are made immediately at the points of sale. The rate increases when consumers are stimulated by various marketing activities and messages.